As your Fractional CMO, I’ll refine your strategy, improve ad performance, and build scalable systems that last, combining the hands-on approach of a brand owner with the expertise of a proven leader.
Andrew Foxwell
Running and managing ads on Meta & TikTok
Campaign analysis, optimization, and iteration
Creating an effective CRO strategy and flywheel, ensuring more visitors convert into customers
Building and managing creative team
Optimise email marketing strategy
Building a creative strategy and framework
Market research and audience analysis
Build effective systems that keep them running even after I'm gone
I take a hands-on approach, treating your brand as if it were my own. I understand how tough scaling a brand can be when your ads aren’t performing, your visitors aren’t converting, and your marketing feels reactive instead of strategic.
My mission is to build clear, scalable systems that fix what’s broken today and set your brand up for long-term, sustainable growth.
I want to Refine My Brand
James Lee
Meet your future fractional CMO
I’m Andrew,
the founder of Refinemybrand and a seasoned e-commerce expert. Over the last 7+ years, I built and scaled my own 8-figure
e-commerce brand, taking it from a small startup to a market leader.
My journey taught me what works (and what doesn’t) when it comes to growing a brand profitably. After poor experiences with agencies, I built an in-house marketing team, refined systems, and developed strategies that delivered consistent results.
My mission?
To help 6,7 and 8 figure brands unlock profitable growth by providing actionable strategies, creative insights, and systems that last.
Daniel Berlin
Most agencies focus on short-term wins and one-size-fits-all strategies. My approach is different. With hands-on leadership and a focus on long-term growth, I help brands like yours scale profitably and sustainably. Here’s how I compare:
Marketing Agencies
Prioritize flashy campaigns with little accountability for ROI.
Use cookie-cutter strategies that fail to adapt to your specific needs.
Often focus solely on ads and neglect your website’s conversion potential.
Often outsource creative work to external teams.
Lack the depth to create scalable systems that last.
Focus on agency profits over your brand’s growth.
Focus on driving measurable, profitable growth.
Build custom strategies tailored to your brand’s goals.
Create a CRO strategy that improves CVR (turning more visitors into customers).
Build and manage your creative team directly.
Develop systems that keep running even after I’m gone.
Treat your brand as if it were my own.
FAQ
Book a consultation, and I’ll be happy to address any concerns or details specific to your brand.
Let’s Talk About Your Brand’s Growth
